Theory

Steve Neale said, "Genres are instances of repitition and difference" By this he means, genres show the repitition in the same genres throughout, like the recogniseable features, for example horror you will always see murder, or an innocent attractive girl. However the genre has developed over the years so every new horror you see you see something different aswell as the similarities. This is partly to do with the newer technology but these new ideas are needed to attract audiences to see more of the same genre films.

This can also be applied to music videos, narrative acoustic videos always have similarites but they need to have their own take on the concept and be individual. Our video will have elements that are similar to other videos, like James Blunt and Plain White T's but we also have are own original ideas and have made the similar things look like our own way.

Key Concepts:
1) Representation
2)Language and forms
3) Audience
4) Narrative
5) Genre
6) Institutions
7) Values and Ideologies


The most important key concepts are the first 4

Representation- how the characters are presented to the audience/settigns ect presented
What are they represented as?

Language and forms- how they are represented the way they are.
evidence from text
e.g mise en scene - lighting, props, costume
camera angles/positions
sound/music
editing
digetic/non-diagetic - sound/ lighting

Audience- Affected? Feelings?
Where are the audience positioned? Against them or on their side.
Stereotypes to be recognised.

Genre- is the representation a generic convention?
recogniseable/stereotype?
challenge established conventions?


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