Andrew Goodwin

Andrew Goodwin has identified a number of key features which distinguish the music video as a form:

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.


He says that music videos are often constructed by the link between the visuals, song/lyrics and the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require.
Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

Key:
Black writing his key theories.
Pink writing is how these theories will relate to our music video.

- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
Key scene when Joel sings, please come back tomorrow, we are going to show a text saying this sentence, there for amplifying the lyrics.

- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
The tempo of our video is quite slow and will go along steadily with the tempo of the music.

- Record companies will demand a lot of close-ups of the main artist or vocalist
We will have close ups of when Joel is miming also when he is in his bedroom, we had a birds eye view close up on his face to really show how he is feeling.

- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
This could relate to our split screen effect and we may use Joel looking at himself in a mirror.

- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
We have similarities to Plain White T's so viewers will recognise something they like, also the genre of music is very similar so it should be successful.


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