Thursday, 29 October 2009
Practise Video.
In media today we were able to upload our practise shots and edit them to see if these idea's should be used in our real music video. Most our idea's had worked really well, especially the cup with the drink going down so we will definitely be using that. The video was a good idea to see what some shots of our real thing will look like.
We also were able to make our storyboard into a slide show to put on our blogs and we can easily referr back to the electronic copy now.
x
We also were able to make our storyboard into a slide show to put on our blogs and we can easily referr back to the electronic copy now.
x
Our practise shots.
As we had a camera for yesterday we decided to make use of it even though we couldnt film with Joel, so we did some practise shots at Daisy's house so then we could see how they looked and know the best way to film them with Joel on the weekend. We tried all sorts of angles for shots we will use in the real thing. We also filmed the drink going down and clock going round so that we could see if we could edit it to look good. We have media later today so we can hopefully put the film on the mac's and test editing it to then upload to our blogs.
We planned completely what we are going to do and made a shot list so that when it comes to it we will be more efficient and know exactly what we need to do with Joel. We were hoping to head into Leicester to pick some locations for outside filming but Daisy had a driving lesson in the afternoon and we wouldn't have had time to go in and get back but most of the filming is inside but then we can find our outside locations on Friday as we are going to town to look around before we meet Joel off the train to go to his friends house.
Joel should arrive back in Leicester around 4.30pm so this will be too late to do outside filming, but we are going to try and fit in a lot of the inside filming and then complete the rest on saturday.
x
We planned completely what we are going to do and made a shot list so that when it comes to it we will be more efficient and know exactly what we need to do with Joel. We were hoping to head into Leicester to pick some locations for outside filming but Daisy had a driving lesson in the afternoon and we wouldn't have had time to go in and get back but most of the filming is inside but then we can find our outside locations on Friday as we are going to town to look around before we meet Joel off the train to go to his friends house.
Joel should arrive back in Leicester around 4.30pm so this will be too late to do outside filming, but we are going to try and fit in a lot of the inside filming and then complete the rest on saturday.
x
Tuesday, 27 October 2009
New Plan.
Well as getting to London for one day in the school term is pretty hard we have had to make a change of plan. As much as the outside scenery of London would be great it would be very hard to get done. So, we have decided to move our location back to leicester but we are able to use Joel's friends student house in Leicester so that it still has the same look to it, i.e not like a family home. His friends will then also be able to help out as backing characters to the video and would fit in really well as they are obviously the same style as Joel.
I have this picture of some of his friends,
You can see that they would fit in with our style of video really well.
Luckily for us Joel will be home this weekend so we plan to try and get all our filming done over friday and saturday.
As we had a camera for tomorrow and were hoping to use wednesday to get filming done we have decided to take the opportunity to go into leicester and find good places to film outside shots and also do practise shots, of things we want to achieve with Joel, just using ourselves so that when it comes to the weekend we know exactly what we are doing and where we need to go etc.
We can then upload these shots onto the computers to edit and play around with to see what effects we will be capable of preducing and will be like a mockup so our real thing will look even better having learnt from our practise shots.
x
I have this picture of some of his friends,
You can see that they would fit in with our style of video really well.
Luckily for us Joel will be home this weekend so we plan to try and get all our filming done over friday and saturday.
As we had a camera for tomorrow and were hoping to use wednesday to get filming done we have decided to take the opportunity to go into leicester and find good places to film outside shots and also do practise shots, of things we want to achieve with Joel, just using ourselves so that when it comes to the weekend we know exactly what we are doing and where we need to go etc.
We can then upload these shots onto the computers to edit and play around with to see what effects we will be capable of preducing and will be like a mockup so our real thing will look even better having learnt from our practise shots.
x
Monday, 26 October 2009
Holiday work - aka NOTHING.
Over the half term we had arranged to travel to London for the day to film Joel at his student house. We thought that this setting would be more appropriate to the style of Joel's music and the house would be more suitable for Joel.
HOWEVER, because our "Technology College" only owns 8 cameras and only 5 of them work, we werent even able to get a camera to do our filming.
Therefore, we have had to reschedule when we will film and are hoping to travel to London in the week.
HOWEVER, because our "Technology College" only owns 8 cameras and only 5 of them work, we werent even able to get a camera to do our filming.
Therefore, we have had to reschedule when we will film and are hoping to travel to London in the week.
This scam of a technology college.
Our filming schedual was RUINED by the lack of equipment our so called technology college can provide us with. We wanted to book a camera but out of the mere 8 our school owns then only 5 were working! So we couldnt have one over the holidays.
As our filming plans are quite extravegant and we are wanting to go to London this has made it hard as half term would have been ideal, so we may have to try and go on a weekend or miss a day from school when we have media, we will need to talk to Joel and see when we both can make it. Idealy it needs to be as soon as possible. Hopefully we are going to be able to get one of the few cameras on wednesday where we have double media and go up to london on tuesday night and have all day wednesday in london to film, well untill around 3 when obviously the light changes.
x
As our filming plans are quite extravegant and we are wanting to go to London this has made it hard as half term would have been ideal, so we may have to try and go on a weekend or miss a day from school when we have media, we will need to talk to Joel and see when we both can make it. Idealy it needs to be as soon as possible. Hopefully we are going to be able to get one of the few cameras on wednesday where we have double media and go up to london on tuesday night and have all day wednesday in london to film, well untill around 3 when obviously the light changes.
x
Thursday, 15 October 2009
Filming.
Joel is in Leicester this weekend so we are sorting out a filming schedual with him, he is travelling back to London on Sunday, we think Daisy and I will go with him then and probably come back monday or tuesday depending on how long it takes to get all our filming done.
We already had taken some photo's of Joel that we had thought about using for the ancillary tasks but we are going to take a still camera to London aswell so that we can take some there incase we prefer these or decide to use key locations in London that we may have used in the video. We are able to use our own still camera but need to get a camera from the school tomorrow to have over half term and hopefully complete all our filming.
x
We already had taken some photo's of Joel that we had thought about using for the ancillary tasks but we are going to take a still camera to London aswell so that we can take some there incase we prefer these or decide to use key locations in London that we may have used in the video. We are able to use our own still camera but need to get a camera from the school tomorrow to have over half term and hopefully complete all our filming.
x
Wednesday, 14 October 2009
14/10/09 - Catch Up
This lesson I finished writing up about the theories and applying them to our work.
I am about 2 lessons behind now due to missing last lesson because of my theory test so for the rest of this lesson I am going to research in to Andrew Goodwin's theory and if I have time I will make any amendments to the blogs.
This lesson is a double so towards the end of first lesson, Sadie and I spoke to Mr Nicolle about what aspects of our blog were good and what we needed to add to it.
The feedback we were given were to add seperate labels to represent sections of the blogs which I have now done, to embed the youtube clips and if we can to find a way to embed a document page for the lyrics.
We were also told to link any theory work we have done to our practical which I have now done.
Andrew Goodwin identifies key features of a music video:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography.
- Record companies will demand a lot of close-ups of the main artist or vocalist.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
Andrew Goodwin says that music videos are constructed by links between the visual aspects, the song and the artist. These aspects build up relationships in the videos and through the use of close-ups it represents the artist and gives them the publicity they need.
He says that the use of Voyeurism is to increase the attractiveness of the video particuarly towards males and in humorous videos, intertextuality is often used.
I have applied these key features to mine and Sadie's music video:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. We will show a text with part of the lyrics of the song as Joel is singing them to amplify them.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music. The music is a mixture of piano and guitar. It will be of a fairly slow pace to amplify the visual mood of Joel.
- Genres are complex and diverse in terms of music video style and iconography. We are using a similar style of spilt screen to that used in The Plain White Tee's video of Hey There Delilah which shows to different pieces of action happening at the same time.
- Record companies will demand a lot of close-ups of the main artist or vocalist. We are having a lot of close-ups on Joel's face to show his emotions clearly. We will focus the majority of the shots on him alone.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc. We are using split screens with one focussing on Joel and another of his girlfriend. We may also include a shot of Joel singing into the mirror/looking at his reflection.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. We have chosen music that is very similar to the acoustic, indie style music used by James Blunt and The Plain White Tees which will appeal to fans of this genre. We are also using similar shooting styles such as simple locations and shots.
I am about 2 lessons behind now due to missing last lesson because of my theory test so for the rest of this lesson I am going to research in to Andrew Goodwin's theory and if I have time I will make any amendments to the blogs.
This lesson is a double so towards the end of first lesson, Sadie and I spoke to Mr Nicolle about what aspects of our blog were good and what we needed to add to it.
The feedback we were given were to add seperate labels to represent sections of the blogs which I have now done, to embed the youtube clips and if we can to find a way to embed a document page for the lyrics.
We were also told to link any theory work we have done to our practical which I have now done.
Andrew Goodwin identifies key features of a music video:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography.
- Record companies will demand a lot of close-ups of the main artist or vocalist.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
Andrew Goodwin says that music videos are constructed by links between the visual aspects, the song and the artist. These aspects build up relationships in the videos and through the use of close-ups it represents the artist and gives them the publicity they need.
He says that the use of Voyeurism is to increase the attractiveness of the video particuarly towards males and in humorous videos, intertextuality is often used.
I have applied these key features to mine and Sadie's music video:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. We will show a text with part of the lyrics of the song as Joel is singing them to amplify them.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music. The music is a mixture of piano and guitar. It will be of a fairly slow pace to amplify the visual mood of Joel.
- Genres are complex and diverse in terms of music video style and iconography. We are using a similar style of spilt screen to that used in The Plain White Tee's video of Hey There Delilah which shows to different pieces of action happening at the same time.
- Record companies will demand a lot of close-ups of the main artist or vocalist. We are having a lot of close-ups on Joel's face to show his emotions clearly. We will focus the majority of the shots on him alone.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc. We are using split screens with one focussing on Joel and another of his girlfriend. We may also include a shot of Joel singing into the mirror/looking at his reflection.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans. We have chosen music that is very similar to the acoustic, indie style music used by James Blunt and The Plain White Tees which will appeal to fans of this genre. We are also using similar shooting styles such as simple locations and shots.
Monday, 12 October 2009
Fun brief to Dais about what I did when she was away :)
hope you enjoyed this as much as i did dais :) ha just thought i'd fill you in in an interesting way haa.
x
Andrew Goodwin
Andrew Goodwin has identified a number of key features which distinguish the music video as a form:
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
He says that music videos are often constructed by the link between the visuals, song/lyrics and the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require.
Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.
Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.
Key:
Black writing his key theories.
Pink writing is how these theories will relate to our music video.
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
Key scene when Joel sings, please come back tomorrow, we are going to show a text saying this sentence, there for amplifying the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
The tempo of our video is quite slow and will go along steadily with the tempo of the music.
- Record companies will demand a lot of close-ups of the main artist or vocalist
We will have close ups of when Joel is miming also when he is in his bedroom, we had a birds eye view close up on his face to really show how he is feeling.
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
This could relate to our split screen effect and we may use Joel looking at himself in a mirror.
- There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
We have similarities to Plain White T's so viewers will recognise something they like, also the genre of music is very similar so it should be successful.
x
Study of 3 music video's.
To understand how to make a really good music video we need to look at successful former videos so we can see what works and what elements look good and how to appeal to our target audience and by using successful techniques of videos of the same genre.
It is ideal to look at low budget films to see what they are capable of as obviously ours is a low budget film. An ideal band who's videos look good but easy to make are the Maccabee's, I am looking at the video for - . The other two video's i will do a close study of are,
x
It is ideal to look at low budget films to see what they are capable of as obviously ours is a low budget film. An ideal band who's videos look good but easy to make are the Maccabee's, I am looking at the video for - . The other two video's i will do a close study of are,
x
Thursday, 8 October 2009
Planning.
In this lesson we are finishing drawing our story board so then we can take individual pictures and then make them into a slide show on the computer.
We also have had a change of location. Thinking more about the style of our video and how we want Joel to be shown, we cant use one of our houses. Our houses look too like 'family homes' and i think this would make the video look too homemade and like we havent thought about the mise en scene enough. We wanted a really plain mise en scene, student looking housing and just simple like th video. So as my brother goes to uni in london, he lives in a student house so we will go to london to do our filming. The inside will then look way better and we can use the scenery around london which will be so much more effective and proffessional. Also the students he lives with can be the background people and will fit in better.
We are sorting out dates and planning to go down for two days in half term :)
x
We also have had a change of location. Thinking more about the style of our video and how we want Joel to be shown, we cant use one of our houses. Our houses look too like 'family homes' and i think this would make the video look too homemade and like we havent thought about the mise en scene enough. We wanted a really plain mise en scene, student looking housing and just simple like th video. So as my brother goes to uni in london, he lives in a student house so we will go to london to do our filming. The inside will then look way better and we can use the scenery around london which will be so much more effective and proffessional. Also the students he lives with can be the background people and will fit in better.
We are sorting out dates and planning to go down for two days in half term :)
x
Wednesday, 7 October 2009
Theory
Steve Neale said, "Genres are instances of repitition and difference" By this he means, genres show the repitition in the same genres throughout, like the recogniseable features, for example horror you will always see murder, or an innocent attractive girl. However the genre has developed over the years so every new horror you see you see something different aswell as the similarities. This is partly to do with the newer technology but these new ideas are needed to attract audiences to see more of the same genre films.
This can also be applied to music videos, narrative acoustic videos always have similarites but they need to have their own take on the concept and be individual. Our video will have elements that are similar to other videos, like James Blunt and Plain White T's but we also have are own original ideas and have made the similar things look like our own way.
Key Concepts:
1) Representation
2)Language and forms
3) Audience
4) Narrative
5) Genre
6) Institutions
7) Values and Ideologies
The most important key concepts are the first 4
Representation- how the characters are presented to the audience/settigns ect presented
What are they represented as?
Language and forms- how they are represented the way they are.
evidence from text
e.g mise en scene - lighting, props, costume
camera angles/positions
sound/music
editing
digetic/non-diagetic - sound/ lighting
Audience- Affected? Feelings?
Where are the audience positioned? Against them or on their side.
Stereotypes to be recognised.
Genre- is the representation a generic convention?
recogniseable/stereotype?
challenge established conventions?
x
This can also be applied to music videos, narrative acoustic videos always have similarites but they need to have their own take on the concept and be individual. Our video will have elements that are similar to other videos, like James Blunt and Plain White T's but we also have are own original ideas and have made the similar things look like our own way.
Key Concepts:
1) Representation
2)Language and forms
3) Audience
4) Narrative
5) Genre
6) Institutions
7) Values and Ideologies
The most important key concepts are the first 4
Representation- how the characters are presented to the audience/settigns ect presented
What are they represented as?
Language and forms- how they are represented the way they are.
evidence from text
e.g mise en scene - lighting, props, costume
camera angles/positions
sound/music
editing
digetic/non-diagetic - sound/ lighting
Audience- Affected? Feelings?
Where are the audience positioned? Against them or on their side.
Stereotypes to be recognised.
Genre- is the representation a generic convention?
recogniseable/stereotype?
challenge established conventions?
x
Theorists
In our lessons we have been learning and going over the theories of media.
The main theorists we have been looking at are:
-Propp
-Todorov
-Levi Strauss
-Barthes
Vladimir Propp analysed fairytales, and proposed it was possible to classify the characters and their actions/roles. This theory works for a lot of films but it is starting to fade out more recently with all the different genres, so this highlights similarities between different films.
Character roles.
The Hero
The Villain
The donor
The dispatcher
The faulse hero
The helper
The princess
Her father
We cannot apply all these to our practical, but some do work. Like Joel will be seen as the hero, he is the main character and people will like him, and empathise with his lyrics. His audience will be on his side. We don't get to know or see many other characters in the video, they are just background except for his girlfriend in the video who could be seen as the donor as she seems to try and help him, or she could be the princess.
Tzvetan Todorov is the theorist we can apply most easily to our idea for our video. Todorov says there are 3 stages in a narrative:
EQUILIBRIUM --> DISEQUILIBRIUM --> NEW EQUILIBRIUM
(State of -------> (disruption) -------> (new state of normality)
normaility)
START- Joel singing alone
MIDDLE - being disturbed
END - singing alone again but with people swarming around him
Roland Barthes suggested that narrative works with (five different codes*) which activate the reader to make sense of it. He also used the terms denotation and connotation to analyse images.
* 1) enigma code - puzzle
2) action code - signifies somethings going to happen
3) symobolic - connotation
4) semic - denotation
5) cultural - a narrative devise that audience can recognise as being part of a culture
Claude Levi-Strauss studied myths of tribal cultures. He examined how stories unconsciously reflect the values, beliefs and myths of a culture.
He also applied Binary oppositions to texts;
A conflict between two qualities or terms (pairs), for examplr western films:
Homesteaders --------------------Native Americans
Christian------------------------- Pagan
Domestic --------------------------Savage
Weak ------------------------------Strong
Garden ----------------------------Wilderness
Inside society--------------------- Outside society
x
The main theorists we have been looking at are:
-Propp
-Todorov
-Levi Strauss
-Barthes
Vladimir Propp analysed fairytales, and proposed it was possible to classify the characters and their actions/roles. This theory works for a lot of films but it is starting to fade out more recently with all the different genres, so this highlights similarities between different films.
Character roles.
The Hero
The Villain
The donor
The dispatcher
The faulse hero
The helper
The princess
Her father
We cannot apply all these to our practical, but some do work. Like Joel will be seen as the hero, he is the main character and people will like him, and empathise with his lyrics. His audience will be on his side. We don't get to know or see many other characters in the video, they are just background except for his girlfriend in the video who could be seen as the donor as she seems to try and help him, or she could be the princess.
Tzvetan Todorov is the theorist we can apply most easily to our idea for our video. Todorov says there are 3 stages in a narrative:
EQUILIBRIUM --> DISEQUILIBRIUM --> NEW EQUILIBRIUM
(State of -------> (disruption) -------> (new state of normality)
normaility)
START- Joel singing alone
MIDDLE - being disturbed
END - singing alone again but with people swarming around him
Roland Barthes suggested that narrative works with (five different codes*) which activate the reader to make sense of it. He also used the terms denotation and connotation to analyse images.
* 1) enigma code - puzzle
2) action code - signifies somethings going to happen
3) symobolic - connotation
4) semic - denotation
5) cultural - a narrative devise that audience can recognise as being part of a culture
Claude Levi-Strauss studied myths of tribal cultures. He examined how stories unconsciously reflect the values, beliefs and myths of a culture.
He also applied Binary oppositions to texts;
A conflict between two qualities or terms (pairs), for examplr western films:
Homesteaders --------------------Native Americans
Christian------------------------- Pagan
Domestic --------------------------Savage
Weak ------------------------------Strong
Garden ----------------------------Wilderness
Inside society--------------------- Outside society
x
Monday, 5 October 2009
28/09/09 & 1/10/09 - Theory Lessons
For these lessons we went through theory work from last year to make sure that we knew all the key concepts and could apply them to our own projects.
The theorists we looked at are:
-Vladimir Propp.
-Tzvetan Todorov.
-Barthes.
-Levi Strauss.
-Young and Rubicam.
Vladimir Propp based his theory on fairy tales. He classifies characters and actions and defines them into roles/functions. He created the roles; The Hero who seeks something, The Villain who oppses the hero, The Donor who helps the hero by providing a magic object, The Dispatcher who sends the hero on his way, The False Hero who falsely, The Helper who gives support to the hero, The Princess who is the reward for the hero and needs protection and finally, Her Father (Usually a King or someone powerful)
From looking at these roles, I applied them to a modern, popular film: SHREK.
Hero --> Shrek
Villain --> Lord Farquad
Donor --> Donkey (And Puss in boots in the 2nd and 3rd movies) However, you could class the Dragon as the Donor also. Although The Donor usually provides a magic object, The Dragon is the magic object in Shrek.
Dispatcher --> Lord Farquad
False Hero --> Lord Farquad/Prince Charming
Helper --> Donkey/Puss in the boots
Princess --> Fiona
Her Father --> King of Far Far Away.
Tzvetan Todorov's theory was based on Eqilibrium, Disequilibrium and New Equilibrium.
Equlibrium is a state of normality, Disquilibrium is the disruption and the New Equlibrium is the new state of normality which is different to the original one.
We tried our best to apply this theory to our own work (the music video):
Equilibrium: Joel singing to the camera as the starting shot.
Disequlibrium: Busy scenes in the house, Girlfriend comes over.
New Equilibrium: Back to starting shot of Joel singing with some slight changes.
Barthes theory involves narrative with 5 different codes which activate the reader to make sense of it. The 5 types of narrative are:
ACTION --> a narrative device by which a resolution is produced through action, e.g a shoot out.
ENIGMA --> a narrative device that teases the audience by presenting a puzzle or riddle to be solved. Works to delay the story's ending pleasurably.
SYMBOLIC --> connotation.
SEMIC --> denotation. (Denotations of
CULTURAL --> a narrative device which the audience can recognise as being part of a culture e.g a "made man" in a gangster film is part of the mafia culture.
We have applied this theory to our music video: The symbolic narrative will affect the representation of Joel. We want him to come across as clean and well presented. We will do this by dressing him in smart casual wear, with neat hair etc. However to show the Cultural aspects we we will include typical male props in the scenes where Joel is in his room, for example, books, university work, his instruments etc.
Levi-Strauss's theory examines how stories unconsciously reflect the values, beliefs and myths of a culture - these are usually expressed in the form of binary oppositions. For example, Cowboys and Indians, Weak and Strong, Hero and Villain etc.
The only way we can apply this theory to our work is through the moods portrayed in the video such as Joel is feeling down and miserable and everyone around him seems happy and carefree.
Young and Rubicam's Theory is based on the different types of audience:. It involves four consumers:
The Mainstreamers: 40% of the population. They want security and to belong to a group.
The Aspirers: They want status and self-esteem. They follow status symbols and designer labels. Live off credit and cash.
The Succeeders: Already have status and control.
The Reformers: Defined by self-esteem/self-fulfillment.
The consumer we are aiming our video towards are The Aspirers because these type of audiences are similar to our artist Joel Owen as they are young, living off possible cash from work or student loans and they follow status symbols etc.
We also went over the Key Concepts to make sure we knew them well and could include them in our blogs and apply them to our practical.
The Key Concepts include:
Language and Forms (Mise-en-scene/Camera Angles/Sound/Editing)
Genre (Generic conventions)
Representation (How a character/class/location/race/age group is presented. Links to stereotypes)
Institutions (Film companies/Producers/Certain Institutions have particular styles of productions, for example Working Title focus mainly on British Rom Coms)
Audience (How the product will appeall to them/How it will make them feel/What reaction are you aiming for etc..)
Narrative (Storyline. Closed or Open storyline. Is there a defined beginning, middle and end?)
Values & Ideologies. (What attitudes or beliefs are raised in the text.)
Steve Neal says: "Genres are instances of repetition and difference". This means whatever features appear in a certain genre are expected to be found in all films of this genre and to follow the styles used, but as new films are made, new aspects are introduced and become modern features of this genre. For example in a horror film you expect there to always be a murderer or some type of "monster/zombie" that kills or tries to kill the main character.
I applied this theory to our work and a generic convention of music videos is to have close ups of the main artist and for the style of music to suit the lyrics of the song.
On the 1st of October we looked at a clip from The Godfather. We took detailed notes on aspects such as; Camera Angles, Camera Shots, Mise-en-scene, Music, Lighting, Characters/Costume as well as representation. Although we are not making a film like this, I tried my best to link parts of this to our music video.
From looking at the video I know that we need to be aware of camera and angles, lighting and mise-en-scene in particular scenes when trying to present Joel in the way we want to. For camera angles we are going to include close-ups when showing Joel's emotions, Mid shots for any casual angles of Joel moving around the house and High/Low angled shots for the split screen scene of Joel in his room and his girlfriend outside.
For the shots of Joel in his room we will use fairly dark lighting to try and represent the mood of Joel being depressed. However to show the contrast between Joel's mood to everyone elses we will use bright lighting when shooting Joels girlfriend in the street outside.
For the mise-en-scene we need to include shots of the clock ticking round as the time moves on and a shot of the drink gradullay going down in the glass. We also need to include typical objects that represent what sort of person Joel is in his bedroom such as instruments, clothes, books etc to portray his life.
For the audience impact we want them to be able to relate with the issues Joel is faced with and to be empathetic towards him. We want them to like Joel as the character and the singer.
The theorists we looked at are:
-Vladimir Propp.
-Tzvetan Todorov.
-Barthes.
-Levi Strauss.
-Young and Rubicam.
Vladimir Propp based his theory on fairy tales. He classifies characters and actions and defines them into roles/functions. He created the roles; The Hero who seeks something, The Villain who oppses the hero, The Donor who helps the hero by providing a magic object, The Dispatcher who sends the hero on his way, The False Hero who falsely, The Helper who gives support to the hero, The Princess who is the reward for the hero and needs protection and finally, Her Father (Usually a King or someone powerful)
From looking at these roles, I applied them to a modern, popular film: SHREK.
Hero --> Shrek
Villain --> Lord Farquad
Donor --> Donkey (And Puss in boots in the 2nd and 3rd movies) However, you could class the Dragon as the Donor also. Although The Donor usually provides a magic object, The Dragon is the magic object in Shrek.
Dispatcher --> Lord Farquad
False Hero --> Lord Farquad/Prince Charming
Helper --> Donkey/Puss in the boots
Princess --> Fiona
Her Father --> King of Far Far Away.
Tzvetan Todorov's theory was based on Eqilibrium, Disequilibrium and New Equilibrium.
Equlibrium is a state of normality, Disquilibrium is the disruption and the New Equlibrium is the new state of normality which is different to the original one.
We tried our best to apply this theory to our own work (the music video):
Equilibrium: Joel singing to the camera as the starting shot.
Disequlibrium: Busy scenes in the house, Girlfriend comes over.
New Equilibrium: Back to starting shot of Joel singing with some slight changes.
Barthes theory involves narrative with 5 different codes which activate the reader to make sense of it. The 5 types of narrative are:
ACTION --> a narrative device by which a resolution is produced through action, e.g a shoot out.
ENIGMA --> a narrative device that teases the audience by presenting a puzzle or riddle to be solved. Works to delay the story's ending pleasurably.
SYMBOLIC --> connotation.
SEMIC --> denotation. (Denotations of
CULTURAL --> a narrative device which the audience can recognise as being part of a culture e.g a "made man" in a gangster film is part of the mafia culture.
We have applied this theory to our music video: The symbolic narrative will affect the representation of Joel. We want him to come across as clean and well presented. We will do this by dressing him in smart casual wear, with neat hair etc. However to show the Cultural aspects we we will include typical male props in the scenes where Joel is in his room, for example, books, university work, his instruments etc.
Levi-Strauss's theory examines how stories unconsciously reflect the values, beliefs and myths of a culture - these are usually expressed in the form of binary oppositions. For example, Cowboys and Indians, Weak and Strong, Hero and Villain etc.
The only way we can apply this theory to our work is through the moods portrayed in the video such as Joel is feeling down and miserable and everyone around him seems happy and carefree.
Young and Rubicam's Theory is based on the different types of audience:. It involves four consumers:
The Mainstreamers: 40% of the population. They want security and to belong to a group.
The Aspirers: They want status and self-esteem. They follow status symbols and designer labels. Live off credit and cash.
The Succeeders: Already have status and control.
The Reformers: Defined by self-esteem/self-fulfillment.
The consumer we are aiming our video towards are The Aspirers because these type of audiences are similar to our artist Joel Owen as they are young, living off possible cash from work or student loans and they follow status symbols etc.
We also went over the Key Concepts to make sure we knew them well and could include them in our blogs and apply them to our practical.
The Key Concepts include:
Language and Forms (Mise-en-scene/Camera Angles/Sound/Editing)
Genre (Generic conventions)
Representation (How a character/class/location/race/age group is presented. Links to stereotypes)
Institutions (Film companies/Producers/Certain Institutions have particular styles of productions, for example Working Title focus mainly on British Rom Coms)
Audience (How the product will appeall to them/How it will make them feel/What reaction are you aiming for etc..)
Narrative (Storyline. Closed or Open storyline. Is there a defined beginning, middle and end?)
Values & Ideologies. (What attitudes or beliefs are raised in the text.)
Steve Neal says: "Genres are instances of repetition and difference". This means whatever features appear in a certain genre are expected to be found in all films of this genre and to follow the styles used, but as new films are made, new aspects are introduced and become modern features of this genre. For example in a horror film you expect there to always be a murderer or some type of "monster/zombie" that kills or tries to kill the main character.
I applied this theory to our work and a generic convention of music videos is to have close ups of the main artist and for the style of music to suit the lyrics of the song.
On the 1st of October we looked at a clip from The Godfather. We took detailed notes on aspects such as; Camera Angles, Camera Shots, Mise-en-scene, Music, Lighting, Characters/Costume as well as representation. Although we are not making a film like this, I tried my best to link parts of this to our music video.
From looking at the video I know that we need to be aware of camera and angles, lighting and mise-en-scene in particular scenes when trying to present Joel in the way we want to. For camera angles we are going to include close-ups when showing Joel's emotions, Mid shots for any casual angles of Joel moving around the house and High/Low angled shots for the split screen scene of Joel in his room and his girlfriend outside.
For the shots of Joel in his room we will use fairly dark lighting to try and represent the mood of Joel being depressed. However to show the contrast between Joel's mood to everyone elses we will use bright lighting when shooting Joels girlfriend in the street outside.
For the mise-en-scene we need to include shots of the clock ticking round as the time moves on and a shot of the drink gradullay going down in the glass. We also need to include typical objects that represent what sort of person Joel is in his bedroom such as instruments, clothes, books etc to portray his life.
For the audience impact we want them to be able to relate with the issues Joel is faced with and to be empathetic towards him. We want them to like Joel as the character and the singer.
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